Psychic Trend Spotter

Dutch trend spotter Li Edelkoort predicts trends that will be relevant in the next 20 years which are looking towards a greener life which less obsessive consumption and making do with what we've got.
Some points which stand out significantly from the Guardian's interview with Li Edelkoort and her trend predictions from past, present to future.


https://www.theguardian.com/fashion/2020/jan/08/fashion-top-trend-setter-li-edelkoort-futurologist-perfect-clothes-2020s
In 2000, she predicted that by 2025 there would be a “fusion of everything contrasting”. “Work and leisure, man and woman, very intense sport, but also laziness and meditation. I can therefore see that it is becoming [true] 100%.”


 In 2015, she predicted the death of the fashion industry as we know it, slamming it as “a ridiculous and pathetic parody” in a treatise titled the Anti_Fashion Manifesto. Last year, she wrote a similarly damning appraisal of the Met Gala, calling the red carpet a “mesmerising and sickening” display, which came on “the same day the UN published a scientific survey that certified that because of human greed, excess, waste and abuse of our habitat we will lose one million species”.


“It is no longer attractive for people to encounter the same old thing on every street corner. The consumer doesn’t see the point any more,”

“People are an endangered species and if you’re not part of the big change you’re not relevant,” she tells me afterwards. Many brands, she argues, will close if they don’t change. “It’s very hard to turn these big boats around,” she says. “It’s much easier to start a new company now than scale down.”


https://www.edelkoort.com/lidewij-edelkoort/
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